TikTok LIVE agency onboarding checklist

A creator who said yes is not yet a creator in your agency. Between the yes and the first live under your name there are a dozen small steps, and each one skipped is a creator who quietly does not show up. This is the list we use. Copy it, cut what does not apply, and run it the same way every time.

Before the invitation

• Confirm eligibility one last time: not in another agency, in your region, meets TikTok's LIVE requirements. Ask; do not assume.
• Agree the terms in writing before the invitation, in one message they can scroll back to: what you do for them, what they commit to, how bonuses work, how either side leaves.
• Confirm the handle character by character. Invitations to the wrong account are more common than anyone admits.
• Tell them what the invitation will look like on their side and where to accept it, so it does not sit unnoticed.

The invitation

• Send it from LIVE Backstage and message them the same minute so the two arrive together.
• If it comes back “not eligible”, tell them straight what the likely reason is and when you will try again.
• Once accepted, check on your side that they appear under your agency before you celebrate.

The first 48 hours

• One call or voice note, fifteen minutes: their schedule, their content, what they want from the next three months.
• Set a streaming schedule together and write it down. Days and hours, not “often”.
• Add them to the team chat and introduce them by name. A creator nobody greets leaves within the month.
• Point them at whatever interactive formats you run: gift-driven games, overlays, challenges. Show them one working, do not send a manual.
• Make sure their payout details are complete on TikTok's side. The first missed payout is the first reason to leave.

The first week

• Watch their first two lives, at least part of each. Send one specific compliment and one specific suggestion after each.
• Check their division on the league board at the end of the week and tell them what it is. Most creators have never seen it.
• Agree the first small goal: one more live day a week, or one more hour, or a fixed start time. One thing.
• Answer every message inside a working day. Speed in the first week sets the expectation for the year.

Keep the list alive

Put the checklist in whatever you already use for the team, one line per step, one row per creator. When a step gets skipped twice, ask why: it is either unnecessary (cut it) or the moment creators drift (fix it). The agencies that keep creators for years are not the ones with the best pitch; they are the ones that do the boring first week well every single time.