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What a TikTok LIVE agency manager does every day

The real daily work of an agency manager, hour by hour, and which parts a tool can take over without the creators noticing anything but faster answers.

By TeamMedia Tools3 min read

Ask ten agency managers what they do all day and you get ten lists that are the same list in a different order. Here it is once, in the order it tends to happen, with an honest note on each part: keep it human, or hand it to a tool.

Morning: the boards and the list

The day starts with the rankings. Which of your creators moved up or down a division overnight, who on the boards is new and unsigned, who dropped off. Ten minutes if you know which boards to open; an hour if you do not. Then the list: the new names, checked one by one against your rules.

Automate: the collection and the checks. A board that is already collected and a check bot that answers in seconds turn the hour into ten minutes. Keep human: the reading. Deciding which movement matters is the job.

Midday: outreach and replies

First messages go out through the day, paced, to the checked names. Replies come back from yesterday's messages and the day before. Each reply gets a real answer, quickly, because a creator who answered and heard nothing for a day is a creator you already lost.

Automate: the first message. Template, name, one detail, pacing, ledger; a bot does that better than a tired person at 5 p.m. and never sends to someone already signed. Keep human: every reply. The moment a creator feels they are talking to a script, the conversation is over. (Our Agency AI plan will draft replies for a manager to send; it is on a waitlist until the pilot shows it does not cost conversations.)

Afternoon: your creators

  • Check who is going live tonight against the schedule they agreed, and nudge the ones who are quiet.
  • Watch part of two lives. Send one specific note after each.
  • Handle the problems: a restriction, a payout question, a format that stopped working, a creator thinking of leaving.
  • Onboard whoever said yes yesterday: terms in writing, invitation, first call.

Automate: almost none of this. Keep human: all of it. This is where agencies are won and lost, and the time a tool saves in the morning is for this.

Evening: the numbers

How many messages went out, how many replies, how many yeses, who is stuck at “not eligible”, which creators streamed and which did not. Written down in the same place every day, because a month of those lines is the only honest picture of whether the agency is growing.

Automate: the counting. A bot that already sent the messages already has the ledger. Keep human: the one sentence you write under the numbers about what to change tomorrow.

The split, in one line

Tools should do the parts that are the same every day: collect, check, send the first line, count. People should do the parts that are different every day: read, reply, coach, decide. An agency that gets that split right has its managers with the creators. One that gets it wrong has its managers in spreadsheets, and the creators notice first.

Start with the free plan

An account, one league board of your region in full, unlimited creator checks and five first messages a day. No card, no time limit. The bot is set up on our side.

Start free

Frequently asked questions

What parts of an agency manager's day can be automated?

The parts that are the same every day: collecting the rankings, checking creators against your rules, sending the paced first message, counting the day's numbers. Replies, coaching and decisions stay with a person.

How many creators can one manager handle?

More than most agencies let them. With the repetitive parts automated, the hours that went into lists and first messages go back to the creators; without that, the same manager spends the day on spreadsheets and the creators get less attention, not more. We do not publish a ratio, because it depends on the creators.

#operations#automation#agency manager#workflow

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